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  Lipman

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Making a Storytelling Recording (the Recording)

What You Need to Know - Before Facing a Microphone

You can order this item via my on-line order form!

A Recorded Telephone Seminar

Contents

1) MY FIRST RECORDING...
2) WHY RECORD?
3) WHO I'VE HELPED RECORD SO FAR...
4) WHAT YOU'LL LEARN...
5) SPECIAL DISCOUNTS

1) MY FIRST RECORDING...

In 1984, Robert Smyth of Yellow Moon Press said to me, "Let's listen to the live recordings of you telling at our Storytellers in Concert series. Maybe there are enough good ones to make a tape." There weren't!

After lots of discussion, we solved the problem by using two concert recordings along with three more made with a live audience in my living room. For a cover, we used a royalty-free design from a Dover catalog. Thus was born "Folktales of Strong Women," still one of my best-selling cassettes. It's never won an award, but I still get royalties on Robert's sales - on Amazon.com and elsewhere.

Since that fairly humble beginning, I've gone on to record ten more recordings of song and story, as well as numerous instructional recordings. I've recorded in state-of-the-art public radio stations, basement start-up recording studios, and everything in between.

2) WHY RECORD?

What good have all these recordings done me? Just about every possible benefit of making a tape has come my way. They haven't single-handedly changed my career or doubled my bank balance. But all these things have happened:

  • Increased credibility with audiences.
  • Impressive "demos" to send prospective jobs.
  • Free publicity and reviews.
  • A supplement to my income.
  • Improved storytelling skills as a result of the recording process.
  • Increased self-esteem as a storyteller.
  • Jobs from unexpected sources.

As an example of that last item, I once got a call from a woman in San Francisco. "Are you the one who recorded 'One Little Candle'," she asked. "I want to hire you to perform here, and all I have is an old copy of that tape that my children used to love when they were little. The case is lost. Luckily, your phone number was on the label!"

3) WHO I'VE HELPED RECORD SO FAR...

My long-time coaching partner, Jay O'Callahan, came to hear that first concert, recorded on "Folktales of Strong Women." He helped me prepare my stories for later recordings, and many times came to the studio to coach me. I returned the favor. In all, I've coached him on eleven of his recordings over the years!

I've also been in the studio with folks like these, helping them get their best work captured by the recorder:

Many others have called on me for help with production, mastering, marketing, and coaching and consulting prior to entering the studio.

Some of their recordings have won the Storytelling World Award and the Parents Choice Award. All have been well received.

Folks have paid hundreds of dollars for the basics...

I've helped each of these people make their storytelling gifts audible on tape. Dozens of folks have paid up to $195 an hour for my knowledge and advice about recording. Each session is individualized - but some of my advice is the same for everyone.

That's how I had the idea of a telephone seminar. To give many people the essential principles and money-saving shortcuts that go into making a great tape - without spending unnecessary money along the way.

4) WHAT YOU'LL LEARN...

The seminar is jam-packed with valuable tips like these:

The planning process:

  • The ONE crucial step that you DARE NOT skip.
  • How to adapt your performance stories for audio effectiveness.
  • What helpers you need to assemble, for your particular kind of recording.
  • What should be on your tape/CD?
  • How to know when you're ready to record.

The funding process:

  • Creative ways to record WITHOUT investing money up-front.
  • Extremely low budget options - and when they make sense.
  • Budget or blow it - how to avoid "cost creep."
  • Creative ways to reduce costs and raise money.
  • Where NOT to skimp during recording.

The recording process:

  • The pros and cons of studios vs. live recordings - and of hybrid solutions.
  • The one piece of equipment that makes the biggest difference - how to select and use it.
  • What skills you need before you enter a studio - and how to learn them.
  • Desktop and other low-cost options for non-studio recordings.
  • The six most common recording mistakes made by storytellers - how to avoid them.

The manufacturing process:

  • How to create covers that convey your message.
  • The new possibilites of "on demand" publishing.
  • Where to get materials, supplies, and knowledge for self-publishing.

The sales and distribution process:

  • Why you have to consider sales and distribution FIRST - before you record.
  • Four models for selling your recording - and what each demands and offers.
  • How to avoid having a closet permanently filled with your unsold recordings.
  • How to make your recording appeal to a variety of audiences.
  • How to use your recording to gain bookings.

You'll also hear me answering questions from participants. They drew some of the most interesting information out of me!

5) SPECIAL DISCOUNTS

This 102-minute recording is worth many times its $19.98 fee (for 4 mp3 files plus a descriptive pdf and the original handout in pdf form. Two cassettes costs $29.95; 2 CDs cost $39.95). Just one tip could save you a $1000 mistake in the recording and manufacturing process!

Even if you're not close to recording, this seminar is inexpensive enough - and convenient enough - to make it worth it, if you're "just curious." You can listen to this recorded seminar without leaving home, for less than the cost of a nice dinner for two. If you have any interest at all in recording your stories - whether your first tape or your tenth CD - this seminar will be worth it's modest cost many times over.

Please order the recording at http://www.storydynamics.com/msr.order.

All the best,

Doug

P.S. Don't miss this chance to listen to folks as they picked my brain about recording their stories. This wealth of information, gathered over 18 years of recording and coaching, has never been available this inexpensively before.

Order on line!

Use my secure server to order via credit card. Or call, fax, email, or mail to the address below.

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Doug Lipman

152 Wenonah Road, Longmeadow, MA 01106 U.S.A.
Phone: (781) 837-1940
Alternate Phone (rings the same line): (413) 754-6728
Fax (toll-free): (888) 300-6665


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This page was last updated on Friday, November 28, 2003
Copyright©2002 Doug Lipman