Story Dynamics ®
> Services > Trainings > Message Telling
The Soul of Hope
Workshp In a Box
Finding & Creating
Story In Society
Work with Stories
The Solution: Meaning and Engagement
Great communicators have always known (often unconsciously) how to solve this problem. Sometimes, pieces of the solution have even been discussed in a way that others can learn to apply.
But no one has fully described the range of options that great communicators instinctually draw from. No one has fully mapped the Story Meaning Matrix™ and made it available to others.
Message Telling™: the Course (via Telephone and the Web)
Storytelling is important because it respects your listeners’ intelligence. So it’s best used to suggest meaning rather than specify it.
You’ll do this by learning all the techniques in the Story Meaning Matrix™. Some of these techniques are fairly intuitive. Some of them are surprising. Each technique is very rich, giving you an opportunity to apply your creativity to the process of conveying your meaning in a way that inspires.
In the Message Telling™ process, you will take a story that I provide and apply each individual technique in a way that works for your actual situation—for your purpose and your specific group of listeners. Then you will apply the techniques you've learned to a story of your own.
You will learn by doing—but you’ll also learn by listening to the eight other people in the class, as they apply these techniques. By seeing how all nine of you do it differently, you will gain an in-depth, practical understanding that you can’t get otherwise.
This is the most efficient, practical way to learn how to flexibly adapt your Message Telling to the exact needs of each unique situation you face.
Lesson Calls, Coaching Calls, and More
This course will consist of nine 90-minute recorded lessons, each including an explanation of a part of this process, visuals on the course website, and questions and answers.
After every lesson, you’ll have a practical assignment, giving you a chance to apply the techniques and strategies presented in the lesson—in a way that suits your needs and situation.
I will also offer a ninety-minute coaching call approximately one week after each lesson, to help you overcome any difficulties in applying the lessons and to give you a sounding board for those “How does this idea sound?” kind of questions.
You’ll also have a chance to try out your adaptations on the phone with other course members. And the recordings of other course members’ stories will be available to you to listen to on the course website and to comment on.
All of this is presented in an easy-to-digest format, and can be managed in as little as 2 hours per week.
And now, Deluxe!
The new Deluxe Message Telling course adds two key learning enhancements:
1. See and Listen Lessons
Each conference call will be accessible by telephone, as before. But now you'll have the option of viewing the handouts (especially the 22-square Story Meaning Matrix diagram) as I discuss them.
In this way, you'll get a simultaneous audio and visual experience, to help absorb these techniques more quickly.
Further, all the calls will be recorded, and the video-plus-audio recordings will be available on the course website. These new lesson recordings will replace the previous audio-only recordings, although both will remain available for you.
2. Full transcriptions
Currently, there is a wealth of information on the course website, much of it in audio recordings of the 9 audio-only lessons, the special introductory call, and the 17 previous coaching/question-and-answer calls. Since all the calls were 90 minutes long, there are 40.5 hours of recordings available to you, each chock-full of information!
Up to now, though, there has been no easy way to search the calls to find exactly the information you need or to listen to someone being coached on a problem similar to the one you may be facing. That's why I've contracted to have all 40+ hours transcribed!
The transcriptions, starting with the past lessons and then the coaching/q-and-a calls, will be posted for each lesson at least by the time we reach each lesson. Altogether, you will have over 800 pages of written material available to you!
To assure that you’ll get all the individual help you need, I’m limiting this course to just nine (9) participants!
I am so confident that you’ll finish this course able to apply these techniques masterfully, that I’m guaranteeing the course unconditionally. If you don’t learn everything I claim, I will refund your complete tuition!
Why Should You Learn This From Me?
3. I have experience, not just as a practioner but also as a coach who has helped people at all levels tell their stories more effectively. I have years of experience not just in the artistic world but also in the business world. Here’s a partial list of my organizational clients:
I’ve used my abilities as a performer and as a coach to help them bring out their own way to succeed in conveying their message through story. I have coached executives, internationally known performers, and professionals of all kinds—in the U.S., Europe, and Asia.
During my experiences in the worlds of artistic storytelling and applied storytelling, I originally came across the techniques that form the Story Meaning Matrix. Then I used my abilities as a thinker to describe these techniques in clear terms. Finally, I used my experience as a trainer and coach to create a method for learning these infinitely flexible tools, a method that is both practical and fully powerful.
Frequently Asked Questions
1. Why Should I Take a Whole Course in This One Aspect of Storytelling?
I have offered pieces of the Storytelling Meaning Matrix as part of trainings and workshops in the past. But this is too powerful a tool to absorb in just an hour.
I became frustrated that there was never enough time to devote to this key area of leadership storytelling: how do you guide your listeners to a meaning through storytelling?
Without this piece of the puzzle, your storytelling lacks some of its power to create new behaviors. You need to be able to command attention as you tell. But achieving your goals through storytelling requires that you also know how to use that attention to achieve results.
Since I had no other forum for offering this, the most powerful information I know, I decided to offer it as an nine-lesson course. I chose nine lessons because, teaching at maximum efficiency, it will take that long to give you the skills and understanding you will need.
2. Is This Course for Everyone?
If you need to get started telling stories and to begin to apply them to your circumstances, then you might be better suited with something like the Beginning Storytelling Toolkit.
If your focus is on stories that are powerful but you don't need people to derive specific meanings from them, then this course is overkill. If what you need is to become an excellent performance storyteller, and you want to develop those techniques to the highest level, then you’d be better served by something like the Storytelling Workshop in a Box.
But if it’s imperative that you have the highest possible success rate at conveying your meaning in a way that both clarifies and invites participation, buy-in and inspiration, then this course is exactly what you’ve been waiting for. And it has not been available—anywhere, in any form—until now.
3. Is this going to be some big theoretical system that’s hard to apply?
No. I will first present the basics of how stories convey meaning and how story talk differs from ordinary business talk and supplements it. Once you understand those basics, then you’re in a position to meet the Story Meaning Matrix.
Every step of this will be practical. At the end, you will have hands-on knowledge—and experience—of how to confidently make the decisions that will guide your listeners with the perfect mix of a firm hand and an engaging story.
In short, you will have developed a mastery of the art of guiding people towards meaning through storytelling.
4. How much of my time will this take?
On the average, it will take about 2 hours of your time each week. Of course, you’ll have the option of spending longer, by listening to the work of other students or by re-working your own examples.
You’ll get the very best results if you try out your course exercises in your work. If you do so, the hours you spend on this course will really be hours on your job, not away from it.
In the end, this course will save you time by make your existing work more efficient and effective.
5. When will this course meet?
The first phone call will be held in April, 2011. Once I have accepted the students and surveyed you on your schedule needs, I’ll create a precise schedule of the coaching phone calls (spread over 5 months) that works for everyone.
No calls will be scheduled on weekends. They will happen on weekdays, either during the day or in the evening, depending on our mutual availability.
Once I’ve sent you the schedule, you’ll have a chance to get a quick refund of everything you’ve paid, in case the schedule doesn’t work for you.
6. What If I Need to Miss a Call?
Don’t worry! All calls will be recorded and posted on the Message Telling website. You’ll have a chance to listen and absorb at your own rate.
7. What Does All This Cost?
The Message Telling course includes nine 90-minute lessons and nine coaching/question-and-answer calls. In addition, you'll have access to the recordings of the coaching/question-and-answer calls from the two previous cohorts. You will get access, then, to a total of over 64 hours of recordings and live calls!
It also includes nine sets of assignments, complete with the option to view/listen to each other’s solutions via the course website. I will be an active participant in the course forums and will respond to your postings and assignments.
Since I charge $195 and up for an hour of coaching (or $1800 for a one-day intensive), each of the 18 live calls is worth well over $200, not to mention the value of the recordings, transcriptions, and interactive environment. So the $1097 tuition for this course is a bargain. And, since it is fully guaranteed, I have absorbed the risk for you. You can’t lose!
Since this course is limited to nine people and is fully guaranteed, I will screen admissions. If the course interests you, click to request a no-obligation application:
Once you are accepted, you will have 5 days in which to complete your registration, in order to continue to hold your place.
No communication skill is more important than conveying your message to the hearts and minds of others. You will reap the benefits of this course for the rest of your working life!
Get an application now:
(Problems with the above link? Use my contact form instead. Mention that you want a Message Telling course application.)HOME . SERVICES . PUBLICATIONS . STORIES . ARTICLES . RESOURCES
152 Wenonah Road, Longmeadow, MA 01106 U.S.A.
This page was last updated on
June 6, 2014