Stories are powerful. They have been used since prehistoric times and have an important role in the modern organization. But most business leaders have been trained not to talk in stories. Instead, they have been trained to talk in bullet points, to “cut to the chase,” to get to the core concept. As a result, [...]
Listening to a radio interview about Haiti earthquake relief, I realized the three qualities of a message that made me take immediate action. Can a knowledge of these qualities improve your ability to use storytelling to motivate?